Google Data Center Campaign

A strategic, account-based marketing campaign designed to expand engagement with Google’s data center engineering community, build awareness of Synopsys’ technologies, and create new opportunities for collaboration.

I developed and led an integrated campaign centered on a series of Google-exclusive technical webinars, exploring critical data center challenges spanning power, electronics, and cooling—from silicon to room.

The campaign was designed to move beyond one-off marketing touchpoints, creating a connected customer journey that brings engineers from technical education and discovery to direct conversations with subject matter experts and in-person networking experiences.

Through close collaboration with sales, technical experts, and cross-functional marketing teams, the initiative has helped identify and engage new engineering stakeholders, facilitate meaningful follow-up conversations, and lay the groundwork for deeper technical engagement and relationship-building.